Enhancing and Promoting International Business Communication

Enhancing and Promoting International Business Communication supports SMEs to improve their international competitiveness.

It has been found that, companies which undergo a proper (i.e. regulated) communication audit tend to operate more effectively in selling their goods and services into markets where their mother tongue is not spoken. By signing up and taking part in the audit scheme, the companies are taught intercultural skills and communication skills, which are reflected in an increased annual turnover.

The EPIC scheme helps businesses overcome language and cultural barriers in international trading.

EPIC offers the business person and entrepreneur an innovative way of trading internationally by using a business manual specifically designed for the exporting industry. It promotes a multi-cultural Europe within a common European framework by operating from a common platform and distinguishing each company’s individual recipe for success through a close up auditing process.

EPIC offers the private business sector a unique opportunity to adopt a scheme, which when implemented will help raise the individual trader’s turnover and create new possibilities for expanded cross-border trade.


The Purpose of the LCA

grafThe Language Communication Audit (LCA) is designed to assist European companies to solve their language and communication problems by developing language management strategies. It is intended to help companies operate more effectively in their export markets when they meet language and cultural barriers. Companies which have adopted similar Language Management Strategies in their export markets have generally been more successful and achieved greater export sales growth.

The LCA helps companies to:

  • Understand how to grow by using the customer’s language;
  • Integrate foreign language and culture strategies (LMS) into their export plan;
  • Make more informed choices about which language solutions to apply, and how and when to do so;
  • Avoid simple mistakes by dealing promptly with issues arising around translation, interpreting, local agents, marketing and other common communication problems that can cost a contract or even ruin a business if badly managed.

The LCA has been developed out of the experience, advice and tactics of successful European companies, where practical tips and advice on how to analyse and develop Language Management Strategies (LMS) have been drawn directly from case studies of top-performing European export companies. It is a business-to-business process which measures communication difficulties and reports back to the company on methods of overcoming language and culture barriers and increasing the client-company’s bottom-line results.