The Language Communication Audit (LCA) is designed to assist European companies to solve their language and communication problems by developing language management strategies. It is intended to help companies operate more effectively in their export markets when they meet language and cultural barriers. Companies which have adopted similar Language Management Strategies in their export markets have generally been more successful and achieved greater export sales growth.
The LCA helps companies to:
- Understand how to grow by using the customer’s language;
- Integrate foreign language and culture strategies (LMS) into their export plan;
- Make more informed choices about which language solutions to apply, and how and when to do so;
- Avoid simple mistakes by dealing promptly with issues arising around translation, interpreting, local agents, marketing and other common communication problems that can cost a contract or even ruin a business if badly managed.
The LCA has been developed out of the experience, advice and tactics of successful European companies, where practical tips and advice on how to analyse and develop Language Management Strategies (LMS) have been drawn directly from case studies of top-performing European export companies. It is a business-to-business process which measures communication difficulties and reports back to the company on methods of overcoming language and culture barriers and increasing the client-company’s bottom-line results.