Enhancing and Promoting International Business Communication

Enhancing and Promoting International Business Communication supports SMEs to improve their international competitiveness.

It has been found that, companies which undergo a proper (i.e. regulated) communication audit tend to operate more effectively in selling their goods and services into markets where their mother tongue is not spoken. By signing up and taking part in the audit scheme, the companies are taught intercultural skills and communication skills, which are reflected in an increased annual turnover.

The EPIC scheme helps businesses overcome language and cultural barriers in international trading.

EPIC offers the business person and entrepreneur an innovative way of trading internationally by using a business manual specifically designed for the exporting industry. It promotes a multi-cultural Europe within a common European framework by operating from a common platform and distinguishing each company’s individual recipe for success through a close up auditing process.

EPIC offers the private business sector a unique opportunity to adopt a scheme, which when implemented will help raise the individual trader’s turnover and create new possibilities for expanded cross-border trade.


The advantages of EPIC project

euroThe Project EPIC is a vital step towards providing companies with the knowledge to succeed and not be ‘tongue-tied’ in difficult international markets. We know that, if the recommendations identified by LCA Auditors can be adopted by companies, they will significantly enhance a company’s prospects of operating more effectively in an increasingly global, multilingual trading environment. However, more support to institute language audits as a business service and train more auditors is needed from governments and regional bodies.

If many more groups of companies were able to adopt language management strategies across Europe and improve their multilingual business competence, this could lead to an export-led revival in the stagnating economies of Europe.