Language Communication Audit
Pre-Audit Questionnaire

Thank you for booking a Language Communication Audit. It would be very helpful if you could complete the following questionnaire in advance of your Audit. The purpose of the questionnaire is to cut down the time spent asking necessary questions about “background information” on the day of the Audit itself, and also to scope what can feasibly be covered in a one-day Language Communication Audit.

The questionnaire focuses on three main areas:
  • Your current exports
  • Staff involved in exporting and existing language skills within the company
  • Supporting information
  • Company details

1. CURRENT EXPORTS:

Please indicate below:
  • the countries to which you are currently exporting
  • the approximate annual sales turnover in that market (£ or % of total sales)
  • the sales method(s) you use in that market e.g. distributor, agent, sell direct, export house, web site
  • the language(s) you use in your dealings with that market

Comments*: Please give any information you feel is relevant about communications with your customers in that market e.g. 'very difficult to understand on the phone', 'speaks perfect English - ex pat!', 'cultural issues with this customer'.

Difficulties*: If you consider the complete order process, from receiving the initial enquiry to the point the goods are accepted by the customer, how often would you say that communications difficulties arise when dealing with a typical customer?

NEVER/RARELY/FREQUENTLY/USUALLY

* You may prefer to discuss this information at the Audit.
Country Sales p.a.(or %) Sales Method Language Comments* Difficulties*
e.g. France £200,000 or xx% Agent English Problems with technical vocabulary Often/sometimes/rarely

2. STAFF INVOLVED IN EXPORTING & EXISTING LANGUAGE SKILLS WITHIN THE COMPANY

Please list those people within the company who currently deal with exports. For each one please indicate their position within the company, and, if they have some knowledge of a foreign language please state which language(s) and to what level(s). For example:
BEGINNER/INTERMEDIATE/ADVANCED/FLUENT/NATIVE SPEAKER

Employee Position within the company Language and level (if applicable)
e.g. John Smith Sales & Marketing Director Intermediate Russian



3. SUPPORTING INFORMATION
Do you have any promotional literature, handbooks, operating instructions etc. in any foreign languages? If so, please give details:
Type of document Language/s
e.g. Sales brochure German, French

Please also tell us:
a) Do you have a language strategy? /
b) Do you have procedures for dealing with incoming written communications that are in a foreign language? /
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c) Do you have procedures for dealing with incoming telephone calls from people who don't speak English? /
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d) Have you ever lost any business because communication problems, barriers or different culture? /
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e) Any further general comments you would like to make? -
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Company Name:
LCA Reference No:
Position:
Phone Number:
E-mail address:
Country